About Us

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Dominique Juric is Tofino BC based and dedicated to pursuing the essence of personal liberation. Inspired by the outdoors and community connection, she founded the brand 'Natural Freedom' to encourage others to embark on their own journey towards inner freedom. Growing up in London, Ontario, Dominique moved out west at the first opportunity she could and hasn't looked back since. The constant pursuit of inner freedom led to the creation of Natural Freedom.

Moving to Whistler 5 years ago, she was motivated by the abundance of outdoor activities but felt unsure about where to start or who to go with. This experience fuelled her desire to create a safe and inclusive space where anyone attending an event feels welcomed and included. Natural Freedom curates community experiences and offers carefully crafted products, empowering individuals to connect with the outdoors, explore new possibilities in nature, and cultivate personal growth through outdoor adventures. Dominique is committed to fostering an inclusive community that encourages exploration, outdoor connection, and the pursuit of inner fulfillment. She is forever grateful for her support system who has made and continues to make NF dreams come true.